The Game Boy platform (which includes the original unit, the Game Boy Pocket, and the Game Boy Color) came to market when most video game consoles had a life expectancy of just a few years. More than a decade later, the system is still going strong. How did the Game Boy successfully compete--and in some cases bury--an onslaught of faster, more powerful handheld and home console systems? Let us count the ways: affordability, a huge library of games that consistently made the most of the hardware's limitations, smart power management that extended battery life, and uncluttered controls. But perhaps it was the system's ultraportable design that allowed devotees to play video games around their schedule, making it the must-have system for kids and adults alike.